How to Design Growth: Growth Hacking 101 at Seedcamp in Rome

Great talk about growth, marketing, …

Luca Sartoni

Introduction: this presentation was performed on the 5th of June 2014, at Seedcamp in Rome. I want to thank Seedcamp, the organisation, Nicola Mattina, Giuliano Iacobelli, Carlos Espinal and my company, Automattic, for giving me the opportunity to speak in front of such a great audience.

Growth Hacking 101

Good afternoon! My name is Luca Sartoni, I work at Automattic, the company behind WordPress.com and many other products and today I’m gonna introduce you to Growth Hacking.

How many of you are from Rome, the eternal city? A couple of hours from here there is a lovely town called Assisi, where many many years ago San Francis used to shock the system with his unorthodox approach to religion.

Many of you, know this prayer, attributed to him:

“Lord, grant me the strength to accept the things I cannot change,
the courage to change the…

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About Michal Zuber

Biker and rollerblader. Owner and developer at http://nevilleweb.sk/ Co-founded http://neville.sk/ Blog at https://michalzuber.wordpress.com/
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